TA Convo #03 — With Joey NK Koksal : The Practical Future of TA Efficiency
Episode 3 features Joey NK Koksal, a TA leader with refreshing honesty who's direct, curious, and deeply focused on what actually makes teams faster and more effective.
Efficiency starts with clarity, not budget
Most slowdowns come from unclear intakes, mismatched priorities, and disconnected processes. Joey believes teams move faster when they set sharp expectations early and eliminate unnecessary steps. Budget limitations aren’t the real blocker — messy workflows are.
Candidate experience improves with simple consistency
Candidates don’t need elaborate journeys. They need timely updates, honest communication, and signals that someone is paying attention. Automation can support consistency, but the tone still has to feel human.
Alignment between TA, HR, and the business is non-negotiable
Joey describes the friction between these groups as one of TA’s biggest issues. When they operate in silos, everything slows down. When they share context and support each other’s roles, hiring becomes significantly easier.
Recruiters need to master automation
Joey is clear about the next evolution of TA. Recruiters will automate sourcing, streamline workflows, and work more like talent operators. Understanding AI becomes part of the job, not a bonus skill.
Why it matters
Expectations continue to rise while resources shrink. Teams that embrace automation and clarity early will outperform those that stay in manual mode.
Avery’s take
Joey’s principles align with the foundation of Avery: cutting noise, improving intelligence, and giving teams more time to focus on the work that matters.



