About Avery

Making hiring world a better place

Our vision

Creating a future where finding the right talent is seamless and efficient, enabling organizations and individuals to grow towards achieving their full potential.

Our mission

Help companies hire and develop the right talent through market intelligence, data-driven guidance and built-in auto-pilot.

Our mission

Help companies hire and develop the right talent through market intelligence, data-driven guidance and built-in auto-pilot.

Our story

Built by Entrepreneurs with corporate leadership experience and supported by Builders startup studio in Rotterdam, Avery started as a hiring intelligence solution to solve a critical problem:the inefficient, subjective nature of hiring processes.

Founders themself were involved in hiring process thousands of time as Hiring Managers and struggled with poor outcome over and over during many many years. That triggered the discovery phase, where we observed that companies struggled with mis-hire rates costing €50K+ per mistake, weeks lost in job requirement alignment/recalibration, and a lack of intelligence layer across talent acquisition functions. This inspired us to build a platform that brings data-driven decision making to hiring.

Our values

We prioritize understanding and meeting the unique needs of our clients through continuous feedback and tailored solutions that drive real business impact.

We transform gut feel into data-driven decisions by leveraging market intelligence, analytics, and AI to ensure our solutions deliver measurable results.

We embrace change and stay agile, quickly adapting to new trends and technologies in the dynamic recruitment landscape while maintaining excellence.

We build trust through transparent communication and collaboration, fostering strong partnerships with our clients and within our team.

Our team

Meet our founders

Combining deep hiring experience with technical expertise to transform hiring.

Alisher Jafarov

CEO & Co-Founder

A passionate commercial leader with 13+ years of experience at global companies like Heineken, Colgate, and Carlsberg. Having personally led hiring processes for thousands of candidates and directly hired 100+ professionals across multiple countries, Alisher experienced the challenges of recruitment firsthand. This deep understanding of recruitment pain points, combined with his commercial expertise, drives Avery's mission to transform hiring from gut feel to data-driven decisions.

Connect with AJ on Linkedin ↗

Marco Dubbeld

CTO & Co-Founder

A veteran technology leader with 30+ years of expertise in software development and 20+ years as CTO for various startups. Marco has developed innovative solutions for large organizations in the tech and financial sectors worldwide, bringing deep technical expertise to Avery's intelligent hiring platform. His experience in building scalable, enterprise-grade solutions ensures Avery's technology can meet the complex needs of modern recruitment teams.

Connect with Marco on Linkedin ↗
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Backed by

Avery is proud to be supported by Builders, Rotterdam's  startup studio. Their expertise in building B2B SaaS companies has been instrumental in our journey to transform hiring intelligence. Be it access to proven methodologies, tools, and frameworks for building successful B2B SaaS companies, or connection to a vast network of industry experts, potential clients, and strategic partners.

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