Success story: Tiger Tribe
From search to signed: How HEINEKEN's TigerTribe hired a Senior DevOps Engineer with Avery

The challenge
TigerTribe — HEINEKEN's Global Tech Hub based in Ho Chi Minh City, Vietnam — needed to hire a Senior DevOps Engineer. As a team of engineers, product managers, and designers building top-notch products for stakeholders worldwide, the bar was high.
But two major obstacles stood in the way:
High salary expectations. The DevOps market in Vietnam is competitive, and senior talent knows their worth. Finding candidates whose expectations aligned with the role proved difficult.
Limited LinkedIn access. Without premium tools, connecting with and approaching the right talent was slow and ineffective. Strong candidates were out there — but reaching them was another story.
Traditional sourcing wasn't cutting it. TigerTribe needed a smarter way to find and engage qualified candidates.
The Avery approach
Tri Tran Quoc, Senior Talent Acquisition Specialist for HEINEKEN's APAC D&T Hub, turned to Avery.
The shift was immediate. Instead of manually searching and crafting individual outreach messages, Tri could now:
- Surface high-quality candidates quickly — without relying on LinkedIn's limited search
- Reach out at scale — with personalized messages generated for each candidate
- Focus on conversations, not copywriting — letting Avery handle the heavy lifting
The turning point wasn’t just speed, it was access.

The results
In their own words
"Prior to using Avery, we faced significant challenges finding suitable candidates due to high salary expectations and specific skill-match requirements. My limited access on LinkedIn made it difficult to connect with the right talent effectively.
With Avery's assistance, the process became much more efficient, allowing me to contact and approach high-quality candidates quickly and easily. Thanks to this support, we successfully recruited our Senior DevOps specialist and integrated him into our team."
— Tri Tran Quoc, Senior Talent Acquisition Specialist (APAC D&T Hub), HEINEKEN
Why this hire was different
- Bypassed LinkedIn limitations: Avery opened doors that restricted LinkedIn access had kept closed.
- Quality over quantity: Instead of sifting through mismatched profiles, Tri connected with candidates who actually fit the role.
- Effortless outreach: Personalized messages meant faster engagement without the manual work.
The result? A Senior DevOps hire for one of the world's most recognized brands — without the usual sourcing headaches.
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